About Us
Founded in 2018 in San Francisco, Must See is a boutique tour company specializing in high-quality sightseeing experiences at iconic destinations such as Alcatraz, Muir Woods, and beyond.
Since 2025, Must See has expanded into immersive audio tours, now available across the United States and Europe—including France and Italy—with continued expansion into new destinations.
Built on years of expertise as a leading boutique tour operator in San Francisco, Must See combines storytelling, technology, and local knowledge to deliver cinematic, self-guided experiences that travelers can enjoy at their own pace.
Immersive Audio Experiences
Our audio tours are not just informational—they are fully immersive journeys. Each experience is carefully crafted with rich narration, sound design, and storytelling that brings destinations to life. From the moment a guest begins their journey, they are guided through history, culture, and hidden details often missed in traditional tours.
For example, our Alcatraz companion audio experience accompanies visitors before boarding, during the ferry ride, on the island, and on the return—creating a seamless narrative that enhances the entire visit with historical insights, real stories, ambient soundscapes, and exclusive content.
A New Way to Explore
Must See audio tours are designed for modern travelers who value flexibility, depth, and personalization:
- Self-paced exploration — no schedules, no pressure
- Multi-language experiences — accessible to a global audience
- Offline capability — reliable anywhere, even without signal
- Seamless integration — works alongside tickets, bookings, and itineraries
Whether walking through a city, cruising across the bay, or visiting world-famous landmarks, our audio tours act as a personal storyteller in your pocket.
Expanding Across Destinations
While rooted in San Francisco, Must See is actively expanding its audio tour offerings to major destinations worldwide, including New York City and beyond.
Our goal is to build a global library of premium audio experiences, covering:
- Cultural landmarks
- Museums and exhibitions
- Scenic walks and neighborhoods
- Transportation journeys (ferries, buses, and more)
Powered by Storytelling
At the heart of Must See audio tours is a simple philosophy:
great travel experiences come from great stories.
Our team collaborates with historians, local experts, writers, and sound designers to create narratives that are educational, authentic, and emotionally engaging.
The Future of Must See
Audio tours are a key part of Must See’s vision for the future of travel. By combining technology, storytelling, and real-world experiences, we are building a platform that enhances every step of the traveler journey—from booking to exploration.
As we continue to grow, our mission remains the same:
to help travelers discover the world in a deeper, more meaningful way—one story at a time.